Branded Gear

Turning your brand into the tangible

Your gym's most unique value is its experience. We're here to help you optimize it.

Our Programs Deliver

Top Quality

We only work with products that stand up to life in and outside of the gym.

High Speed

Nobody likes waiting for their gear. We get orders out in days, not weeks.

Low Drag

We handle all the details so that you can stay focused on what you do (and love) best.

Dive into the Details

Ready for Action

Learn about all the ways we can serve your community and support your business.

On-Demand

We build online stores for gyms loaded with premium branded products without any of the upfront inventory costs. Everything is on-demand and on-point for your brand.

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On-Site

Whether you need a couple dozen or a couple thousand, we have the expertise to help build you a thriving and profitable on-site storefront.

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Beyond the Basics

We go where no other apparel company goes

For Your Coaches

If a guest can't tell who the coach is within the first 15 seconds of entering your gym, you have a problem. We can help keep your team looking sharp and on-brand.

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Comps & Events

Your competition only lasts for a day. The experience, and the gear should last longer. We can help make your next comp or event memorable for years without all the hassle.

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Swag Packs

A whole new way to celebrate your members and reward your team is coming.

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coming soon

Built to Serve

We're not a products company, we're an experience company.

Marketing Support

We provide resources to make it easy for you to get the word out about your newest drop or upcoming event.

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The Design Locker

We may it easy to keep your store fresh with a collection of designs ready for action and created to pair with your own logo.

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Design Services

From quick edits to new design creation, our team has the experience and expertise to deliver what you need.

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Let's redefine your member experience

It Starts With your DFY Store

our online store is at the heart of your retail experience program. It’s where you can stock up your on-site store, order coaches gear, sell merch to your members and sign people up for your next event. And from design to fulfillment and customer service, we do it all for you.

Products Built for Fitness

We work with products that stand up to life in and outside of the gym. Modern styles that move and modern fabrics breathe. And every product we print is backed by ourNo Sweat Guarantee.

Printed Here, Delivered Anywhere

Each order is printed especially for you and your customers and shipped anywhere in the USA. Whether you train people in-person, online or a little of both, we help your people get the gear they want, when they want it.

CLEAR PRICING. NO CONTRACTS.

DFY Online Retail Solution

DFY Online Retail Solution [Launch]

$39.00

EVERYTHING YOU NEED

You're ready to take your brand online and want a simple yet powerful, done-for-you solution. We deliver a customized storefront complete with your branded apparel, accessories and supplements all in one place and all on-demand. 

*For new customers please ensure you also add the one-time setup fee to your order.

Here's what's included:

  • Full initial site build out including product upload for one design (2 versions)
  • across our Performance line
  • You give us 1 vector logo, we handle the formatting for website, print & embroidery.
  • Access to our Layout Lab and ongoing resources from our team to help you keep your line looking fresh.
  • A human support team ready to help when you need it.
  • Access to a curated product catalog including top-tier brands like Bella + Canvas, Next Level, New Era and more.
  • The $39/month is all-in. Web hosting fees, maintenance, service and ALL Credit Card transaction fees. Boom!
  • There are no extended contracts. Just give us 30-days heads up.
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STILL HAVE QUESTIONS?

Book a short 15-minute discovery call and get your questions answered.

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